Tech Stack
The tools I actually
use and recommend.
No sponsored hype, no shiny-object syndrome. These are the tools Marisa uses in her own business and sets up in client businesses, and the list grows as she does.
Affiliate disclosure: when links go live, some may be affiliate links that earn a commission at no cost to you. Every tool here is one she actually uses and recommends.
01
CRM
Follow Up Boss
The real estate CRM that makes follow-up feel automatic.
Lofty
A brokerage platform with websites and a CRM built in, popular with modern teams.
02
Email marketing
Flodesk
The email platform behind the done-for-you newsletter: gorgeous templates, simple design.
03
Content and design
Canva
Design that looks expensive without a designer on the payroll.
Coffee & Contracts
Done-for-you, Canva-based marketing content and templates, so your brand never waits on a blank page.
04
Websites and pages
Halo
The platform this site is built on: fast, SEO-ready pages for agents.
Lovable
AI-powered web building when you need pages up in an afternoon.
05
Selling digital products and courses
Stan Store
Sell courses, guides and downloads straight from your link in bio.
06
Messaging automation
ManyChat
Automated conversations on the channels your clients already use.
07
AI tools
Claude
The AI Marisa reaches for on drafting, strategy and long-form work.
ChatGPT
The everyday workhorse for ideas, copy and research.
Gemini
Google's AI, handy when your business lives in Google Workspace.
Granola
An AI notepad that writes the meeting notes while you talk.
Instinct AI
An AI assistant that works through your messages and calendar to get things done.
08
Business basics
Google Workspace
Email, docs, calendar and storage: the operating system of a modern business.
Calendly
Scheduling that runs itself, so bookings happen without the back and forth.
Eventbrite
Events and tickets, with promotion built in.
09
Farming and data
Live Farm
Real-time neighborhood data and likely movers, so your farming picks the right streets.
10
Marketing extras
Bitly
Short links and dynamic QR codes that make sign riders do the talking.
11
Team building
Working Genius
The assessment that shows you who on your team is built for which kind of work.
// Want the setup, not just the list?
This stack, set up
and running in your business.
That's the job. Book a call and Marisa will tell you which of these you need, which you don't, and what gets wired up first.