// Why it works
Why it works.
AI search works differently than the old Google results page. Instead of ten links, it reads and quotes the sites it trusts, looking for a clean answer to the question asked. Your homepage is the page it checks first. If yours is clever but never says which areas you serve, AI has nothing to quote and moves on.
// Real example
A real example.
Agent wins are being collected
The vault just opened, so no agent-reported wins are published yet. Marisa only shares results agents actually report, by market and never by name, and the first ones land here as they come in.
// The prompt
Send this to your builder.
Send this to your Halo builder as-is, with the [brackets] filled in.
Prompt · copy and paste
Please add an answer section to the top of my homepage, visible to visitors. Write three to five sentences answering the question 'Who is a real estate agent in [your city or metro area]?' Describe my service areas: the neighborhoods, the homes and lifestyles they offer, and what it is like to work with me. Use plain, specific, factual language only, with no hype and no claims about rankings or leads. Add a question-form subheading above the section, like 'Which areas do I serve?', and keep the whole section under 120 words.
Fair Housing safe: it describes your areas and the homes there, never who an area is best for.
// What to expect
What to expect.
Run your free AI visibility score before you start and again a week later. The score is the honest meter. Whether that turns into conversations and clients depends on the rest of your business, and nobody can honestly promise you leads or rankings. This is week one of a system, not a magic button.
// Quick questions
Three questions I hear a lot.
What is AEO?
Answer engine optimization. SEO gets you onto Google's list of links, and AEO gets you into the answer when someone asks AI who to work with. It is the difference between showing up on page one and being quoted in the reply.
I already have a website. Does this still help?
Yes. Keep your site and add this section, it works on any website. On Halo, text the prompt to your builder and it is done in minutes. AI just needs a clear answer, it does not care which platform made the page.
How do I know if it is working?
Check your AI visibility score now and a few weeks in, and watch the trend, not one reading. The exact number depends on your area and your site, so treat it as a direction, not a grade. Small changes stack, which is why the vault exists.
What's the best that could happen?
// XO, Marisa
// Your move
Not on Halo yet?.
If you don't have an AEO-powered website yet, text areyou to (415) 726-3224 to start yours, or book a call with me and we'll walk through it together.